Adwords-reporting Google Adword Reporting and Analysis Exam

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Google Adwords-reporting Exam Sample Questions

Question: 5

How is an ad’s Clickthrough rate calculated?

  1. It’s the number of clicks an ad receives divided by the number of impressions.
  2. It’s the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
  3. It’s the total number of clicks an ad receives from the Google Content Network.
  4. It’s the number of clicks an ad receives divided by the cost of each click.


Answer: A

Question: 4

Holly is the webmaster for her company’s website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

  1. On her home page
  2. On her index page
  3. On her Google Analytics destination URL
  4. On every page of her website


Answer: D

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Question: 1

Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

  1. Create four ads – one for each language.
  2. Create four ad groups – one for each language.
  3. Create four campaigns – one for each language.
  4. Use English only, as it’s the most common of the four languages she’s targeting.


Answer: C

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Question: 1

Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

  1. Create four ads – one for each language.
  2. Create four ad groups – one for each language.
  3. Create four campaigns – one for each language.
  4. Use English only, as it’s the most common of the four languages she’s targeting.


Answer: C

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Question: 5

How is an ad’s Clickthrough rate calculated?

  1. It’s the number of clicks an ad receives divided by the number of impressions.
  2. It’s the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
  3. It’s the total number of clicks an ad receives from the Google Content Network.
  4. It’s the number of clicks an ad receives divided by the cost of each click.


Answer: A

Question: 4

Holly is the webmaster for her company’s website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

  1. On her home page
  2. On her index page
  3. On her Google Analytics destination URL
  4. On every page of her website


Answer: D